# Ideas, craft, and the work behind the work

Engineering insights, design thinking, and lessons from building products people use.

**Why We Bet on Next.js for Every Client Project**  
After building dozens of products across fintech, healthtech, and SaaS, we keep coming back to Next.js. Here is the honest breakdown of why — and when we wouldn't recommend it.  
**K**  
Karen Chobanyan  
Mar 18, 2026

[Read article →](/content/blog/why-we-bet-on-nextjs/index.html)

**Design Systems That Actually Ship**  
Most design systems die in Figma. The ones that survive share three traits that have nothing to do with tokens or component APIs.  
**K**  
Karen Chobanyan·Mar 5, 2026  
[Read article →](/content/blog/design-systems-that-ship/index.html)

**What AI Actually Changes in Product Engineering**  
After a year of integrating LLMs into client products, we have a clearer picture of where AI adds genuine leverage — and where it creates expensive technical debt.  
**K**  
Karen Chobanyan·Feb 19, 2026  
[Read article →](/content/blog/what-ai-actually-changes-in-product-engineering/index.html)

**Scope Creep Is a Communication Problem**  
The root cause of most scope creep is not a greedy client or a weak PM — it is an agreed spec that everyone read differently.  
**K**  
Karen Chobanyan·Feb 3, 2026  
[Read article →](/content/blog/scope-creep-is-a-communication-problem/index.html)

**Building a Boutique Agency in a Commoditised Market**  
When offshore studios undercut you on price and AI tools undercut you on speed, the only defensible position is quality of judgment. Here is how we think about that.  
**K**  
Karen Chobanyan·Jan 14, 2026  
[Read article →](/content/blog/building-a-boutique-agency-in-a-commoditised-market/index.html)