Ideas, craft, and the work behind the work
Engineering insights, design thinking, and lessons from building products people use.
Why We Bet on Next.js for Every Client Project
After building dozens of products across fintech, healthtech, and SaaS, we keep coming back to Next.js. Here is the honest breakdown of why — and when we wouldn't recommend it.
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Karen Chobanyan
Mar 18, 2026
Design Systems That Actually Ship
Most design systems die in Figma. The ones that survive share three traits that have nothing to do with tokens or component APIs.
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Karen Chobanyan·Mar 5, 2026
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What AI Actually Changes in Product Engineering
After a year of integrating LLMs into client products, we have a clearer picture of where AI adds genuine leverage — and where it creates expensive technical debt.
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Karen Chobanyan·Feb 19, 2026
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Scope Creep Is a Communication Problem
The root cause of most scope creep is not a greedy client or a weak PM — it is an agreed spec that everyone read differently.
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Karen Chobanyan·Feb 3, 2026
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Building a Boutique Agency in a Commoditised Market
When offshore studios undercut you on price and AI tools undercut you on speed, the only defensible position is quality of judgment. Here is how we think about that.
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Karen Chobanyan·Jan 14, 2026
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